Brand names

Did you know that in Arabic the word “Alcatel” means “murderer”? And that « Mist », a face dream produced by a leading cosmetics manufacturer, means “dung” in German? Just imagine the brand name of one of your products turning into an insult… By the time you realize this, it will be too late, as the name will already have appeared in a multitude of articles, ads, and packaging. That would be a grave mistake. So invest wisely: before naming a company, product or service, contact LOCALIZE. We will help you select a name that leads to no misunderstandings, confusion or infelicitous choices.


Building a reputation means making a name for yourself. So make it wisely.